PLATFORM AS NEW “DADDY”: CHINA’S GENDERED WANGHONG ECONOMY AND PATRIARCHAL PLATFORMS BEHIND

نویسندگان

چکیده

This paper provides an explorative analysis of gender as a critical dimension the prospering wanghong economy in China with special attention devoted to e-commerce value chains that are yet be examined by scholars so far. Wanghong refers particular stream vocational Chinese internet celebrities have acquired their celebrity online and acute incentives through various models liquidate such influence transforming followers into consumers. While is often projected new platform women for on diverse media outlets, my highlights structurally embedded hierarchy this business ecosystem power increasingly associated patriarchal order exemplified updated meanings constructed around term “baba” (daddy), which now used refer platforms netizens. By combining female participation at different levels “platform-as-daddy” discourse prevalent Douyin, one most popular social platforms, seeks connect industrial prominent “platform economies” contemporary its cultural dimensions. It accentuates key roles major companies not only intermediaries perpetuating ongoing system between state users but also active participants actively construct, aggressively profit from, gendered chains.

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Gendered Organizations in the New Economy.

Gender scholars draw on the "theory of gendered organizations" to explain persistent gender inequality in the workplace. This theory argues that gender inequality is built into work organizations in which jobs are characterized by long-term security, standardized career ladders and job descriptions, and management controlled evaluations. Over the past few decades, this basic organizational logi...

متن کامل

New Platforms For Drug Screening And Toxicology: Necessity Or Need?

The liver is the largest internal organ in the human body that is responsible for more than 500 vital functions, including biosynthesis of major plasma proteins, immunity against infectious pathogens, balancing energy metabolism and xenobiotics biotransformation (1). One of the main functions of the liver is an important role in drug metabolism (2). Since developing new drug compounds into mark...

متن کامل

Mobile Platforms and Multi-Mobile Platform Development

Mobile devices and mobile applications have a significant effect on the present and on the future of the software industry. The diversity of mobile platforms necessitates the development of the same mobile application for all major mobile platforms, which requires considerable development effort. Mobile application developers are multiplatform developers, but they prioritize the platforms, ther...

متن کامل

Four Models of Sharing Economy Platforms

In less than a decade, sharing economy platforms have fostered competition and redefined industry boundaries in a range of businesses. Two sharing economy pioneers—Uber and Airbnb—are now well-known global giants and leading players in the sector, which is estimated to reach $335 billion by 2025.3 At the other end of the spectrum are small startups focusing on different niches; several hundreds...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: AoIR Selected Papers of Internet Research

سال: 2021

ISSN: ['2162-3317']

DOI: https://doi.org/10.5210/spir.v2021i0.11932